Love. Ralston Case Study Example | Topics and Well Written Essays - 500 words

Love. Ralston - slickness Study Examplecause the case highlights that people in general do not dwell about the organization and often learn about the get which volunteers do through word of mouth. In such a scenario, when people are not even aware that they are required for work how can they be expected to apply for it. In order to create awareness regarding the issue, it is but necessary that Rick includes in his marketing objectives the task of providing ample information to the customers that imparts to them enough information to make them neediness to apply whether it is for giving back to the community or the adventure appeal. It would also be a slap-up idea for Rick to include in his promotion objectives to attract as much young natural endowment as possible for the simple reason that the youth ability just be in mend physical shape to cope with the rigorous demands of fire fighting and thus be better open to adjust its time schedule to attend the monthly drills and in general give in to a greater extent time to the volunteer work as compared to a corporate employee who might otherwise be buttoned up in his job.In order to go about achieving his objective Rick can issue by targeting high school students and conduct a campus drive if permitted by the budget. The plan should be to reproof campuses with current volunteers who could interact with the students and tell them how rewarding the work is and how content one feels after doing something without it being plunk for by any monetary compensation. One important reason why high school students might also be interested in becoming a part of RVVFD is that those students who are interested in pursuing higher education would know that extra credit is given for doing voluntary work. Consequently, if students might not be thrilled by the idea of giving back to the society they would still take it as an opportunity to glorify their resumes with.In order to create brand awareness getting posters and s tandees made would be a cheap alternative to going for an all out mass marketing campaign on